Buyer Behaviour and Integrated Marketing Communication-Starbucks goes Literature review

Buyer Behaviour and Integrated Marketing Communication-Starbucks goes to India - Literature review Example To go ahead with this task, a detailed customer profile is required depending on the targeted segments because in general, as a long term strategy, customers are segmented based on their demographics, marketing habits etc. India is the largest democracy and has the 'distinction' of having population levels second only to China. Present youth profile gives a clear impression that the youth of the day believes in hanging out with the friend circle after a day-long school/ college/ work. The burgeoning IT-enabled services sector, outsourcing, and the call center phenomenon is giving plenty of opportunities as well as a good amount of spare bucks to spend, to the youth of the day. Call centers have been one of the growth triggers as far as an increase in coffee consumption is concerned. Earlier a coffee house's customer was limited to individuals who worked daytime hours, but no more, now we have the nightlife as well in coffee houses, religiously followed by the neo-rich group of professionals who work a night-time shift. Need for a venue to socialize with others of their age who share their interests comes in handy for a coffee house. Â  Besides the youth, other working class and couples can also be a target market for Starbucks in India. There are competitors like Barista, Cafe Coffee, Cafe Mocha etc. And some of these brands do have a good international presence as well. Having well familiarized themselves with the Indian terrain and coffee habits, these brands will prove to be a force to reckon with. Moreover, at times, for a change, the customer in India relishes to enter a coffee house and look for beverages other than coffee and some other eatables. Therefore Starbucks needs to plan its strategy accordingly. Maybe it can think of having a tie-up with some other established brands like Pepsi, Coke etc. for the presence of their products within its premises. Company-operated retail stores accounted for approximately 84% of net revenues during fiscal 2004.

Federal Bureau of Prisons Research Paper Example | Topics and Well Written Essays - 1750 words

Federal Bureau of Prisons - Research Paper Example Whatever the intended function of prison is, the reality is that they perform a role in our society. We have the need to feel safe from people who would do us harm. Many commit crimes at the state level, so are sentences to local jails or state prisons. Others, however, wrong the country as a whole, and not just a given segment of society. For this offenders, the federal government has set up an elaborate system of prisons across the country divided into six different regions. The purpose of the Federal Bureau of Prisons is to â€Å"Protect society by confining offenders in the controlled environments of prison and community-based facilities that are safe, humane, cost-efficient, and appropriately secure, and that provide work and other self-improvement opportunities to assist offenders in becoming law-abiding citizens† (Roberts, 1997, p. 53). The purpose of this paper is to explain the function of the federal prison and to examine the actually effectiveness of its various pro grams and policies. History and Policies Established in 1930, the Federal Bureau of Prisons has stated its policy to provide more progressive and humane care and treatment for Federal inmates sentenced to serve time (Roberts, 1997, p. 53). ... 53). As one can see, this is quite an elaborate system of institutions, and each is governed by a nationalized set of policies designed to keep everything running smoothly throughout the country. Currently, the federal prisoner system is designed to care for about 219,000 inmates. Policies dictate that each inmate who is incarcerated is done so in order to order to ensure public safety. At the same time, the facilities that the inmates are housed in are designed to be safe, humane, cost efficient, and secure to the level required by each individual offender. Security Levels Just as with state and local prisons and jails, there are various levels of security existent in the Federal Bureau of Prisons. The system is made of five distinct security levels. The goal in this division is to confine offending prisoners in a manner appropriate to their individual circumstance and crime committed. Each level has different features related to the number and presence of external patrols, towers, security barriers, or detection devices (Fliesher, 1998, p. 11). Each level of confinement will also typically have different types of housing within the institution, certain security features, and a different staff-to-inmate ration. It is also interesting to note that each institution in the federal system is designed to house a different security level as needed depending on the space available and the needs of the population (Fliesher, 1998, p. 11). The lowest level of security in the Federal Bureau of Prisons is minimum security. Prisons of this type are also known as Federal Prison Camps and typically have dormitory type housing, a low staff-to-inmate ration when compared to other